What is a natural link? A natural link is
one that is nested within high quality informative text
(usually an article) on a relevant page of information which
points to another site. It is always a one-way link
and the text is always unique. Let me explain why this
type of link is absolutely superior to all other forms of
The goal of Google and Search engines is to rank pages
that are relevant. Throughout the internet, every time
a link goes to your site, that link is casting a "vote" for
you. But what kind of vote is more important? An
advertisement "vote" or an article/content based vote?
Remember that Search Engines ultimately seek to rank sites
by content, thus if the majority of links to your site are in
the form of advertisements, it will have very little
bearing on the overall rank of your site. The cure to
this problem is that the more links to your site that are
not in the form of an advertisement, the better.
Additionally, along with ads, blogs and forums are also
identified as being a poor source for linking. So any
links to your site that originate from forums, blogs, or
advertisements are of little value to boosting you in the
search engines. Now don't get me wrong, they do have
some value, but not nearly as much as a natural link
would. A natural link is a much better choice for SEO.
Examples of Natural Links as superior
to typical link pages
Here are two pages for you to consider.
Take a look at this page and notice how this typical link
page looks, feels, and reads. Like most other "link"
pages on the internet you will typically have a page that is
based on a theme, and then contains numerous bullets- each
one a few lines containing advertising jargon with an
external link. This format is so obvious it is
formulaic, and any search engine worth its salt can easily
pick up and identify a "link page" full of ads.
Google knows when a link to your site is coming from an ad.
Identifying an ad is easy for search engines- they all look
Example Two: Now see how
this page is a topical, informative article that contains
two outbound links that arise naturally from within the
text. This is a superior link to the first example, as
the entire page is a 'content' page that casts a strong
'vote' to an external site. There are 2 links here,
one is at the end of the second paragraph, and the other
link is at the bottom of the page. This page casts a
much stronger vote for the external site than anything in
the first example.
Because natural links are an entire page of text....(in
my example it is several paragraphs, but even 2-3 paragraphs
is better than 2-3 lines), and arise naturally from content,
they require much more work than a typical ad link.
But if you are serious about promoting your site, then this
is the gold standard of back links that you are looking for.
Getting a Natural Link:
Please use our
naturalink request form.